HYDE Heritage Thonglor partners with True Digital Group and Zipmex to step into the world of digital innovation, emphasizing Smart Living that meets all aspects of modern living, including the ability to purchase units using cryptocurrency.

The project “HYDE Heritage Thonglor” collaborates with “True Digital Group” to implement “digital solutions” as a Partner with True Smart Living throughout the building. This is the first project to utilize cutting-edge innovations from True Digital, creating a Smart Living experience that ensures comfort and safety for residents in the IoT era, while also accommodating digital transactions through a partnership with Zipmex Thailand, a leading cryptocurrency trading platform in Thailand. It is believed that in the near future, real estate investments through cryptocurrency will yield even greater returns.

Mr. Azuhisa Okura, Director of Grand Star from Sumitomo Forestry Co., Ltd., revealed that the “HYDE Heritage Thonglor” project is a super-luxury condominium located just 250 meters from Thonglor BTS station on Sukhumvit Road. It is developed by three high-end real estate and hotel developers from Thailand and Japan: Sumitomo Forestry Co., Ltd., a top 5 company from Japan, Grand Asset Hotel and Property Public Company Limited (GRAND), and Property Perfect Public Company Limited (PF). They recognize the importance of digital living in today’s world, leading the project to integrate various digital solutions to ensure that HYDE Heritage Thonglor will be one of the best buildings in Thailand, fully addressing the convenience of its residents.

Ms. Anchalee Lertsuwanrat, Senior Director of Sales and Marketing at Grand Asset Hotels and Property Public Company Limited, stated that the company has incorporated “digital solutions” from “True Digital” into every aspect of the project, creating a Smart Living experience through a specially designed application. This is divided into three main categories:
1. Smart Building that utilizes Bluetooth Easy Pass technology and Invitation QR Codes, along with automatic facial recognition and temperature detection systems, supporting smart elevators with floor locking and restricted access for visitors.
2. Smart Home that supports high-speed Fiber Optic Internet from True, ensuring seamless connectivity with smart home systems controlled via voice commands or the application for enhanced convenience.
3. Smart Management that supports status checks, density monitoring, and reservations for the extensive common areas of the project, which includes 8 floors and 28 functions over more than 2,000 square meters, along with On-Demand Service by HYATT Regency Bangkok Sukhumvit and access to 5-star hotel standard concierge services. Additionally, residents can live chat with the management, receive updates, pay bills, request repairs, and easily find shops or tourist attractions through the application.

Mr. Ekarach Panjaveenin, Managing Director of Digital Solutions at True Digital Group, stated that True Digital Solutions is advancing digital innovations, leveraging the strength of digital telecommunications infrastructure and a comprehensive digital ecosystem from the True Group to transform various industries and support business partners in fully transitioning to the digital era. The real estate sector is one of the industries adopting digital technology to create competitive advantages, catering to modern consumers who want constant connectivity to the digital world. This collaboration with Grand Asset as part of the Partner with True Smart Living initiative is a significant step.

In addition to establishing a fiber broadband network throughout the project, True Digital Solutions is also integrating IoT, AI Analytics, and Cybersecurity technologies to develop the True Smart Living platform, which seamlessly connects all systems for residents and project managers, providing a truly digital living experience from entering the project area to the living units. This highlights the ability to control and operate various devices and systems within the units, as well as easily view information and reserve common areas through a single application, enhancing living convenience, improving building management efficiency, and elevating safety and hygiene standards across all areas. It is assured that the True Smart Living intelligent solutions will create a cutting-edge digital lifestyle experience for residents of HYDE Heritage Thonglor, reinforcing its status as a super-luxury condominium with the best digital solutions in Thailand.

Ms. Anchalee further mentioned that the COVID-19 pandemic has significantly changed the lifestyle of every generation, including investments in digital assets through cryptocurrency, which many people now buy and hold for speculation, becoming a medium for future financial transactions. Therefore, the “HYDE Heritage Thonglor” project recognizes the growing trend of purchasing real estate using cryptocurrency.

Recently, they have partnered with Zipmex Thailand to provide another channel for purchasing units via cryptocurrency, responding to market demand for real estate investments. The project supports six major cryptocurrencies for trading and farming, including Bitcoin (BTC), Ethereum (ETH), Tether (USDT), Ripple (XRP), Litecoin (LTC), and ZMT (Zipmex Token), which is Zipmex's own token. Customers can make payments through the Zipmex wallet and trade using cryptocurrency starting today.

The project is offering a special promotion: when booking and signing a contract with HYDE Heritage Thonglor, customers can receive a discount of up to 100,000 THB* along with a hotel cash voucher worth 10,000 THB* that can be used at six hotels within the Grande Asset group and partners, as well as promotions from Zipmex to upgrade to ZipCrew VIP4 to receive a digital asset bonus of up to 14% per annum. This promotion runs from now until March 31, 2022, with terms and conditions set by the company.*

“The world today is changing rapidly, with new investment methods and new returns emerging. This collaboration aims to meet the demand for speed and convenience. Working together with True Digital and Zipmex Thailand marks a step into the new era of investment, The New Era of Innovation at HYDE Heritage Thonglor,” Ms. Anchalee concluded.

Dr. Ekarap Yimvilai, CEO and Co-founder of Zipmex (Thailand) Co., Ltd., stated that in 2021, digital assets have garnered significant interest from investors, with increased holdings and spending, linking urban lifestyles and enhancing knowledge about investments in Thai society. He believes that within 3-5 years, financial and investment technologies will become more prevalent, as the Thai banking system has a very solid investment structure, positioning Thailand to become a “digital asset” leader in the Asia region.

“Investing in digital assets carries risks and volatility, but these investments are the future. Before investing, it is essential to study carefully and use only spare money for investments, as money is not everything in life; one should also invest in family and personal health,”

Dr. Ekarap added that in the real estate business, blockchain will assist in property transactions, especially for individuals who may not have enough funds to purchase a residence. Cryptocurrency can be fractionalized, allowing shared ownership of units in each project and providing returns as well. This is a model for future investments, and he believes that within the next five years, we will see more investment forms like this, benefiting investors, entrepreneurs, and the digital industry in Thailand.